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Skincare routine builder: what order do I apply my products?

Morning order: cleanser, toner, serums (vitamin C first), eye cream, moisturizer, then sunscreen last. Night order: cleanser, toner, one treatment (retinol or an exfoliating acid, not both), moisturizer, then face oil. Tick the products you own and choose your skin type, and we will put them in that order with timing tips.

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Cleanser, serum and moisturizer on a bathroom counter
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What this tool does and when to use it

This builder sorts the products you already own into a morning and a night routine, using the thinnest to thickest rule and keeping strong actives apart. Use it when you buy something new and are not sure where it goes, when you want a routine for oily, acne prone, dry or sensitive skin, or when you are starting from scratch and want the shortest routine that works.

The golden rule of skincare order

Apply your products from the thinnest to the thickest texture, and from water based to oil based. Thin, watery serums can't get through a heavy cream, so they go on first. Oils and occlusive creams go on last to seal everything in. In the morning, sunscreen is always the final step, because anything you put on top of it can dilute the protection.

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Morning vs night routine

Your morning routine protects: antioxidants like vitamin C help defend against pollution and boost your sunscreen. Your night routine repairs: this is when retinol and exfoliating acids do their best work, since many are broken down by sunlight and your skin renews itself overnight.

StepMorningNight
CleanseGentle cleanser or waterOil cleanser, then cleanser
PrepToner or essenceToner or essence
TreatVitamin C, niacinamide, hyaluronic acidRetinol or exfoliant (alternate), niacinamide
MoisturizeMoisturizer, eye creamMoisturizer, eye cream, face oil
ProtectSunscreen, always lastNot needed

Skincare routine order by skin type

The order stays the same for every skin type. What changes is how many steps you need and which textures you pick. These are general routines based on American Academy of Dermatology advice; a dermatologist's plan for a skin condition always comes first.

Skin typeMorningNightWatch out for
Beginner, any skinCleanser, moisturizer, sunscreenCleanser, moisturizerAdding several new products at once
Oily or acne proneGentle cleanser, light gel moisturizer, non comedogenic SPF 30 or higherGentle cleanser, acne treatment, light moisturizerToners, astringents and scrubs while treating acne
DrySplash or gentle cleanser, hyaluronic acid on damp skin, cream, sunscreenGentle cleanser, serum, cream or ointment, face oilHot water and fragranced products
SensitiveGentle cleanser, fragrance free moisturizer, mineral sunscreenGentle cleanser, fragrance free moisturizerStrong acids and several new products at once
CombinationCleanser, niacinamide, light moisturizer, sunscreenCleanser, treatment, richer moisturizer on dry areasHeavy creams on the T zone

Men's skin follows exactly the same order. If you shave, shave after cleansing, use a soothing aftershave balm as your moisturizer step and finish with sunscreen in the morning.

Acne prone? Dermatologists advise washing your face gently, at most twice a day and after sweating, using your fingertips rather than a cloth or sponge. Give any acne treatment several weeks to a few months before you judge it, because switching products too often can irritate your skin and cause breakouts.

Where retinol, azelaic acid and hyaluronic acid go

Skincare routine order before makeup

Do your full morning routine first, ending with sunscreen. Wait a few minutes until the sunscreen has set and no longer feels wet, then apply primer if you use it, followed by foundation. Rushing this step is a common reason foundation pills or slides. On days you wear makeup, keep heavy face oils for your night routine.

Skincare ingredients you shouldn't mix

Retinol and exfoliating acids such as glycolic, lactic or salicylic acid are both strong. Using them together on the same night often leads to redness, peeling and a damaged skin barrier, so alternate them on different nights. Vitamin C works best in the morning, while retinol belongs at night. Niacinamide and hyaluronic acid are gentle team players and pair well with almost everything.

Introduce one new product at a time. Give each new active two to three weeks before adding another. If your skin reacts, you will know exactly which product caused it.

How long to wait between skincare steps

For most products, a minute is enough for each layer to settle. Give actives like vitamin C or retinol a little longer, and let sunscreen set for a few minutes before makeup. There is no need to wait twenty minutes between every step, which was an old rule for early vitamin C formulas.

Once your routine is sorted, make sure your products are still fresh with the makeup and skincare expiry checker, find your best shades with the skin undertone quiz, and read our complete morning and night skincare guide.

Frequently asked questions

What is the correct order to apply skincare?
Cleanser, toner, serums from thinnest to thickest, eye cream, moisturizer, then face oil at night or sunscreen in the morning.
Should I apply serum before or after moisturizer?
Before. Serums are thinner and packed with active ingredients, so they go on clean skin first and moisturizer seals them in.
Can I use retinol and vitamin C together?
It is easiest to use vitamin C in the morning and retinol at night. That way each works at its best and you avoid irritation.
Does sunscreen go before or after moisturizer?
After. Sunscreen is always the last step of your morning skincare routine, before any makeup.
What is the skincare routine order for acne prone skin?
Gentle cleanser, your acne treatment, a light non comedogenic moisturizer, and in the morning a non comedogenic sunscreen of SPF 30 or higher. While you are treating acne, dermatologists suggest skipping toners, astringents and scrubs.
What is a simple skincare routine for beginners?
Three steps: cleanser, moisturizer and sunscreen in the morning, then cleanser and moisturizer at night. Add one new product at a time once that feels easy.
Where does retinol go in a night routine?
After cleansing and toner and before moisturizer. If your skin is sensitive, put a thin layer of moisturizer on first and retinol on top.
Do you put hyaluronic acid on wet or dry skin?
On damp skin, then seal it in with moisturizer. Dermatologists also advise applying moisturizer while skin is still damp after washing.
Is this skincare routine builder free?
Yes. It is free, needs no sign up and your choices never leave your browser. It gives general guidance, so follow your dermatologist's advice for any skin condition.
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